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LEARN MORE ABOUT Andrew Y. Chen

Andrew Y. Chen, Senior Product Manager, Search & Maps

April 23, 2018

Andrew Y. Chen

Google’s New Strategy and How It Affects Aggregators

As someone who has had a lot of success using SEO as a tactic to grow companies (for Apartments.com, Grubhub, and Pinterest it was the dominant channel for new users), I get asked a lot of questions about SEO as a strategy today. Andrew Chen’s Law of Shitty Clickthroughs states that all acquisition channels have a shelf life and decay over time. SEO has had by far the longest shelf life of any major internet channel. .....

April 17, 2018

Andrew Y. Chen

Mapping startup Mapbox hires head of product from Google

SAN FRANCISCO (Reuters) - Digital maps startup Mapbox Inc told Reuters on Tuesday that it has hired a lead product manager from the local search unit of Alphabet Inc’s Google to serve as head of product for maps and search. Andrew Chen is charged with helping engineers at Mapbox, which licenses maps to software developers, better understand consumer desires, Mapbox Chief Executive Officer Eric Gundersen said. “Any engineering-heavy company is constantly wanting the perspective of the users, and we’re looking to people who can help illustrate how maps are being used,” Gundersen said. .....