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LEARN MORE ABOUT Jeff Birnbaum

Jeff Birnbaum, Head, Mobile Apps & Gaming Partnerships

December 04, 2015

Jeff Birnbaum

Trivia Crack Dev: Good Product Is More Important Than Good Marketing

..... According to Cavazzani, Google was the one to approach Etermax with the idea, and the two have been working together on an exclusive basis since May. It’s quid pro quo, said Jeff Birnbaum, head of gaming partnerships at Google. “Our partnership with Etermax enables us to connect millions of advertisers with their massive global audience of passionate fans,” Birnbaum said. .....

November 06, 2015

Jeff Birnbaum

Google: Smarter ads in mobile games sound like fun! No, really

You wouldn't be blamed for rolling your eyes, considering the message comes from a company that makes most of its money off advertising. But Jeff Birnbaum, head of gaming partnerships at Google, says that the smarter ads it has in mind pop up less frequently and lower the likelihood of annoying gamers. Relying on ads for revenue also means a publisher can offer you a complete game, rather than one that constantly nudges you to pay for extra lives or levels. .....