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LEARN MORE ABOUT Anash Oommen

Anash Oommen, Staff Engineer, Software

May 08, 2018

Anash Oommen

Google Changes Click Measurement In AdWords

..... Measuring the click occurs in the background without initially sending it to the tracking URLs. Google says it helps reduce lost visits that can happen if a customer clicks on an ad but never sees the landing page because they navigate away before the redirect from the tracking URL completes its task, Anash Oommen, software engineer on the AdWords API team at Google, wrote in a post. Oommen explains that all ads running third-party click measurement will begin using parallel tracking at an unspecified later date, but companies should ensure that the platforms are compatible to give advertisers enough time to migrate campaigns. .....

April 28, 2016

Anash Oommen
Leo Sei

A Script For Identifying Ad Groups That Lack Sitelink Impressions

..... By taking the ratio, we can quickly find ads that have no extensions enabled or that are not serving extensions frequently. Anyone interested in an upcoming full day training about AdWords automation and scripts should consider joining Anash Oommen, and Leo Sei from Google and me for our training day at Pubcon Las Vegas in October. With a little help from the audience, we had this script working in about 10 minutes. .....