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LEARN MORE ABOUT Nathan Johns

Nathan Johns, Analyst, Search Quality

March 28, 2018

Nathan Johns

The Rise & Fall of Google’s “Zero Search Results” Experiment

..... As it turns out, SERPs like the one pictured above were not deliberate. Google Search Quality Analyst Nathan Johns went as far as to call them “edge cases”—i.e., unintended bugs in the system: While Google fixed most of these initial oversights, and while it (mostly Danny Sullivan) managed to quell the groundswell of “slippery slope” concern via Twitter—Google would not be expanding Zero Search Results outside of local time, unit conversions, and calculations—the experiment could ultimately not survive the amount of user error and vocal pushback it received. Danny sounded the death knell on March 20. .....

March 21, 2018

Nathan Johns

Google Drops Zero Search Results Experiment

..... That said, why doesn't Google just disable ads on any search result that shows only an answer box and no organic results? It can't be that difficult… cc @dannysullivan @johnmu @methode — Jennifer Slegg (@jenstar) March 20, 2018 Nathan Johns from Google said these were edge cases , which Sullivan also confirmed as examples where Google should not have displayed any ads. It sounds as though Google may relaunch this after some kind of a revamp, based on Sullivan’s comment: The team will look at improving when and how it appears. .....