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Jerry Dischler, VP, Product Management

July 17, 2018

Jerry Dischler

Google unveils Artificial Intelligence-aided ad tools

..... The automation will be integrated into every form of campaign management, from bidding to dynamic headlines, as well as creative and targeting. Choices for marketers Explaining how the growing complexity of platforms surpasses the ability of marketers to design effective advertising campaigns, Google Vice-President of Product Management Jerry Dischler wrote in a blog post that marketers will have the ability to choose from up to 15 headlines and four description lines, and Google will do the rest by choosing the best combination. Google learns which ad creative performs the best for any search query by testing different combinations, so people searching for the same thing might see different ads based on context. .....

July 12, 2018

Jerry Dischler

Google Deploys Machine Learning Tools For Advertisers

..... The new updates include: responsive search ad formats powered by machine learning; YouTube ( tools which can better measure marketer's branding KPIs; plus new campaign formats designed to drive tangible business results such as customer acquisition and store visits, etc. Jerry Dischler, Vice President, Product Management at Google, made these announcements in a blogpost where he described in detail how Google plans to leverage machine in "delivering the helpful and frictionless experiences consumers expect from brands." Here's a look at the updates in detail: Responsive Search Ads: This will allow advertisers to combine creativity with the power of Google's machine learning to help deliver relevant, valuable ads. .....