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Jerry Dischler, VP, Product Management

May 07, 2018

Jerry Dischler

Google To Terminate Old AdWords Version By End Of Year

..... The latest version aims to provide a faster and more intuitive experience through keyword shortcuts and other features like remarketing lists for search, Google Analytics columns, and Keyword Planner. Jerry Dischler, vice president of product management at Google, wrote in a blog post that the new version also lets advertisers find features faster with more intuitive icons, hide and un-hide paused or removed items, and see more of their performance data by expanding the statistics table. Since its launch, WordStream put together a detailed history of Google AdWords, with the last entry in 2016. .....

October 12, 2017

Jerry Dischler

Google launches revamped AdWords experience for seamless business operations

..... "This rise in complexity has created the need to re-imagine AdWords, and over the past year, our product teams have been thinking hard about how we can make AdWords as relevant for the next 15 years as the first 15. With the new AdWords, there is less clutter and more intuitive workflows, allowing advertisers to now quickly make the changes that will move their business forward," said Jerry Dischler, vice president of product management, AdWords. Aiming to remove clutter, making navigation a breeze and giving more reasons for people to click, Google also launched three other features, namely extensions, call bid adjustments and the Landing pages page built exclusively for the new experience. .....