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LEARN MORE ABOUT Jerry Dischler

Jerry Dischler, VP, Product Management

March 18, 2019

Jerry Dischler

Improve Mobile Web Experience with These Tools

Delivering a great mobile experience to your customers is a must to keep them coming back. Google’s Vice President, Product Management Jerry Dischler has shared two new tools to help you deliver a better mobile experience. Dischler says, “Because mobile is where most people turn when they want to know, go, do or buy, it’s important to deliver the kind of mobile experience that people expect today: one that’s fast, engaging and doesn’t get in the way of what they want to accomplish. .....

July 17, 2018

Jerry Dischler

Google unveils Artificial Intelligence-aided ad tools

..... The automation will be integrated into every form of campaign management, from bidding to dynamic headlines, as well as creative and targeting. Choices for marketers Explaining how the growing complexity of platforms surpasses the ability of marketers to design effective advertising campaigns, Google Vice-President of Product Management Jerry Dischler wrote in a blog post that marketers will have the ability to choose from up to 15 headlines and four description lines, and Google will do the rest by choosing the best combination. Google learns which ad creative performs the best for any search query by testing different combinations, so people searching for the same thing might see different ads based on context. .....