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Cara Whitley, Chief Marketing Officer

June 14, 2018

Cara Whitley

Connect the ICSF Sessions: Learn how to delight clients at the Marketing Track

..... Whether you’re brand new to the world of marketing or you’ve been around long enough to remember spending lots of money on newspaper ads, there’s something for you to learn at the Marketing Track at Inman Connect San Francisco, part of the week-long programming and events taking place July 17 through 20 at the Hilton San Francisco Union Square. Marketing experts Katie Lance and Cara Whitley (the chief marketing officer at Century 21, which revealed a compelling rebrand this year) will talk about how to identify your marketing objectives and structure a strategy that has the best chance of meeting those goals. Laura Monroe and Molly McKinley, who have headed marketing teams for some of the top real estate tech products and brokerages around, will discuss the state of real estate marketing and how you can best position yourself to stand out from the crowd. .....

June 01, 2018

Cara Whitley

New Century 21 branding aims at younger generation

..... The company says the new brand was developed around the disconnect between the investment people make in buying or selling a home and the perceived value they receive from finding the right real estate agent who fits their needs. “This is just the beginning of the bold ambitions we have for challenging existing conventions in real estate relationships and to progress the industry in ways that favour the consumer yet directly help our agents and brokers break through the clutter and noise and win in the markets they operate in,” says Cara Whitley, chief marketing officer, Century 21 Real Estate in the U.S., in a statement. Century 21 says the new logo features a refreshed colour palette that stays true to its iconic gold-and-black scheme, while also embracing new graphics. .....