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LEARN MORE ABOUT Sara Malone
Sara Malone, Head-Programmatic Video-YouTube & Video Global Solutions
April 25, 2017
..... Google on Monday said it’s working with WideOrbit, clypd, and Google Fiber, Google’s broadband Internet and IPTV business unit, to offer access to national, local, and addressable TV inventory in DBM. “'Programmatic TV’ has become a bit of a loaded word in the industry,” Sara Bitetti, global programmatic Video Lead, Google, told Real-Time Daily via email. “Our goal with DBM is to allow advertisers to take a data-driven approach to plan, buy, and measure their audiences on TV content, on any device, with a single platform,” she said. .....