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LEARN MORE ABOUT Sara Bitetti

Sara Bitetti, Head, Programmatic Video Strategy, Buy Side

April 25, 2017

Sara Bitetti

Google: TV Inventory On DBM Provides Data-Driven Approach To Planning, Buying

..... Google on Monday said it’s working with WideOrbit, clypd, and Google Fiber, Google’s broadband Internet and IPTV business unit, to offer access to national, local, and addressable TV inventory in DBM. “'Programmatic TV’ has become a bit of a loaded word in the industry,” Sara Bitetti, global programmatic Video Lead, Google, told Real-Time Daily via email. “Our goal with DBM is to allow advertisers to take a data-driven approach to plan, buy, and measure their audiences on TV content, on any device, with a single platform,” she said. .....