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LEARN MORE ABOUT Dean Evans

Dean Evans, Chief Marketing Officer

September 17, 2018

Dean Evans

YouTube's new ad product makes the case for vertical video

..... YouTube said Hyundai received a 33 percent lift in brand awareness and about a 12 percent lift in consideration compared to people who didn't see the ad. YouTube is already an important part of Hyundai's budget with one in two car buyers using YouTube for information prior to purchase and 96 percent of viewers watching a video of the brand they ended up purchasing, said Dean Evans, CMO of Hyundai Motor America. The new vertical ad format lets Hyundai customize its pre-roll content to match the video format, Evans said. .....

September 12, 2018

Dean Evans

Customer experience supplants lowest price at Hyundai

Photo credit: DAVID PHILLIPS Hyundai says 720 of its of 840 U.S dealers have implemented Shopper Assurance. Photo credit: DAVID PHILLIPS DETROIT -- As interest rates rise and many captives and their automaker parents dial back on auto loan and lease subvention, Hyundai Motor America is focusing on delivering the best customer experience rather than the lowest price, said Dean Evans, the brand's chief marketing officer. "You've got to have something in front of them besides a big, fat rebate," Evans told Automotive News. .....