RESET PASSWORD

Please enter your username or email address to reset your password:

 

 

SUBSCRIBE NOW!

This feature is only available to Subscribers.

Call us now at (800) 908-5395
for full access to the REDBOOKS database!

SAVE CONTACTS

Please select which Lead List you
would like to save these contacts to.

CREATE NEW LEAD LIST

 Company List     Contact List

LEARN MORE ABOUT Dean Evans

Dean Evans, Chief Marketing Officer

December 03, 2018

Dean Evans

Hyundai Continues Its Long-Standing Super Bowl Tradition with All-New In-Game Advertisement

..... Hyundai, the official car and SUV of the NFL, will also a run a 30-second pre-game commercial and will have Super Bowl experiential marketing activations in Atlanta. "After more than a decade of Super Bowl experience and well-regarded creative executions, we are excited to return to the Big Game with fresh, new content that uses the successful formula we've refined over the years," said Dean Evans, CMO, Hyundai Motor America. "The Super Bowl is America's largest stage that allows us to entertain a massive audience while sharing our latest brand and product messages......

December 03, 2018

Dean Evans

(No heading)

..... Hyundai has leveraged the Super Bowl platform to tell stories that go beyond typical product messaging to stress the brand's values. Before this year's Super Bowl, Hyundai marketing chief Dean Evans said the brand has plenty of time to tout its vehicles throughout the year. Consumers, he said, expect more on advertising's biggest stage. .....