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LEARN MORE ABOUT Dean Evans

Dean Evans, Chief Marketing Officer

May 08, 2019

Dean Evans

05/08/19: Kardashian West’s mission to free the unjustly incarcerated will be fodder for new Oxygen series

..... Mingle with hundreds of executives to get the insider’s scoop on the future of content, distribution & advertising. You’ll hear from Kathleen Finch, Chief Brands Officer at Discovery; Dean Evans, CMO for Hyundai; Lyle Schwartz, President of Investment at GroupM; David Kulczar, Sr. Product Manager of IBM Watson Video Analytics; and more from companies such as A+E Networks, Publicis, Snap, Sinclair, GroupNine, Twitter, WarnerMedia. .....

May 05, 2019

Dean Evans

Disruption is here — and marketers are adjusting

..... That was a common theme during a panel discussion at Automotive News Marketing 360: L.A. last week, moderated by Automotive News Group Publisher KC Crain. Dean Evans, chief marketing officer of Hyundai Motor America, said the brand is heavily focused on streamlining the buying process through transparent online pricing so that the average time a customer spends in a dealership can be reduced, "and most of it is to get to know the car, not to figure out the price," he said. Innovative marketing of that buying process is key to its success, he added......