RESET PASSWORD

Please enter your username or email address to reset your password:

 

 

SUBSCRIBE NOW!

This feature is only available to Subscribers.

Call us now at (800) 908-5395
for full access to the REDBOOKS database!

SAVE CONTACTS

Please select which Lead List you
would like to save these contacts to.

CREATE NEW LEAD LIST

 Company List     Contact List

LEARN MORE ABOUT Matt Stafford

Matt Stafford, Head, New Business Development & Payments

October 28, 2017

Matt Stafford

Google, Microsoft, Amazon Most Authentic Brands In India, Says Report

..... “Brands that behave and communicate with authenticity will build better relationships with customers and deliver improved user experiences. To differentiate their offerings and grow market share, our research shows that brands in India need to focus on the three drivers of authenticity — reliable, respectful and real,” Cohn & Wolfe Asia Pacific president Matt Stafford said. E-commerce giant Amazon is ranked as the world’s most authentic brand, followed by Apple, Microsoft, Google and PayPal. .....

October 19, 2017

Matt Stafford

Google most authentic brand in India: Cohn & White

..... "Brands that behave and communicate with authenticity will build better relationships with customers and deliver improved user experiences. To differentiate their offerings and grow market share, our research shows that brands in need to focus on the three drivers of authenticity reliable, respectful and real," Cohn & Wolfe Asia Pacific President Matt Stafford said.E-commerce giant Amazon is ranked as the world's most authentic brand, followed by Apple, Microsoft, Google and PayPal. Technology brands comprise 70 per cent of the top 10 most authentic global brands.The study is based on a combination of primary and secondary research, including surveys on more than 1,400 brands conducted in May and June this year, with over 15,000 respondents in 15 markets -- Brazil, Canada, China, France, Germany, Hong Kong, India, Indonesia, Italy, Singapore, Spain, Sweden, United Arab Emirates, the United Kingdom and the United States......