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LEARN MORE ABOUT Matt Stafford

Matt Stafford, Head, New Business Development & Payments

October 28, 2017

Matt Stafford

Google, Microsoft, Amazon Most Authentic Brands In India, Says Report

..... “Brands that behave and communicate with authenticity will build better relationships with customers and deliver improved user experiences. To differentiate their offerings and grow market share, our research shows that brands in India need to focus on the three drivers of authenticity — reliable, respectful and real,” Cohn & Wolfe Asia Pacific president Matt Stafford said. E-commerce giant Amazon is ranked as the world’s most authentic brand, followed by Apple, Microsoft, Google and PayPal. .....

October 26, 2017

Matt Stafford

What's India's most 'authentic' brand? You might want to Google it

..... According to the findings, 67 percent of consumers in India report increased purchase interest in a brand they perceive as 'authentic'. "Brands that behave and communicate with authenticity will build better relationships with customers and deliver improved user experiences," Matt Stafford, President of Asia Pacific, at Cohn & Wolfe, said. "To differentiate their offerings and grow market share, our research shows that brands in India need to focus on the three drivers of authenticity - reliable, respectful and real," Stafford said. .....