Please enter your username or email address to reset your password:




This feature is only available to Subscribers.

Call us now at (800) 908-5395
for full access to the REDBOOKS database!


Please select which Lead List you
would like to save these contacts to.


 Company List     Contact List

LEARN MORE ABOUT Russell Ketchum

Russell Ketchum, Head, Google Analytics for Apps & Manager, Google Tag

June 10, 2016

Russell Ketchum

Catching Firebase

..... Firebase Analytics, the platform's mobile-app focused analytics solution, was included as part of the May announcement. Despite already providing native mobile app tagging via Google Analytics and Analytics 360, Russ Ketchum, Google’s Group Product Manager, is now recommending Firebase Analytics as the preferred tool for mobile app analytics. One of the primary differences is that Firebase’s data collection model is designed to be primarily user- and event-based while Google Analytics is session- and page view-based. .....

May 20, 2016

Russell Ketchum

How Google is turning a harsh truth about Android into a strength

..... It's a smart move that turns a weakness - the difficulty making money from Android apps - into a potential strength for Google and its increasingly important cloud computing business. "This has been a massive effort across the company to unify our efforts for app developers," Google analytics head Russ Ketchum tells Business Insider. "The result is that Firebase is now these full suite of integrated products designed to help developers build their apps, grow their user base, and earn more money......