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LEARN MORE ABOUT Russell Ketchum

Russell Ketchum, Head, Google Analytics for Apps & Manager, Google Tag

May 19, 2016

Russell Ketchum

Google is turning a harsh truth about Android into a strength (GOOG, GOOGL)

..... It's a smart move that turns a weakness — the difficulty making money from Android apps — into a potential strength for Google and its increasingly important cloud computing business. Unification "This has been a massive effort across the company to unify our efforts for app developers," Google analytics head Russ Ketchum tells Business Insider. "The result is that Firebase is now these full suite of integrated products designed to help developers build their apps, grow their user base, and earn more money......

May 18, 2016

Russell Ketchum
Sissie Hsiao

Google Is Expanding Universal App Campaigns to iOS Developers

..... Today, Google also launched additional insight tools for developers through Firebase, a startup acquired by Google in October 2014. According to Google Firebase Analytics product manager Russ Ketchum, Firebase has grown four times its size since being bought by Google, and now has more than 450,000 developers on the platform. Ketchum said Google has expanded Firebase beyond a mobile backend and to include features like analytics, growth tools and crash reporting. .....