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LEARN MORE ABOUT Sam Temes

Sam Temes, Head-Product & Sls Strategy

October 04, 2017

Sam Temes

Marketing Contracts Exchange: A Mechanism For Scaling Transparency

..... The Advertising Transparency & Trust Forum is starting with the Marketing Contracts Exchange to establish “best-practice” standards by making currently used contract clauses freely available to all participants, large and small. Special thanks and present at the creation: Jen McLaughlin at P&G, Doug Wood of Reed Smith, Jim Price of Empower, Dave Smith of MediaSmith, Bill Duggan of the Association of National Advertisers, Scott MacDonald of the Advertising Research Foundation, Jason Kint of DCN, Sam Temes of Google, Andrew Simon of Goldfish Ads, and Joe Mandese of MediaPost who recommended the venue for our launch. We are targeting launch in November. .....

March 25, 2015

Sam Temes

Why Programmatic Creative Is Like Real Estate: Location, Location, Location

..... ” “Location” is another, said Jeff Campbell, director of media at iCrossing, adding: “If you’re a solar energy provider and you are targeting people in New England and California, you wouldn’t want the colonial home” featured to consumers in Southern California. The difficult part, said Sam Temes, global product strategy at Google’s DoubleClick unit, is developing “non-standard” concepts for pre-planning programmatic creative. “Weather feeds, location are pretty standard,” he said, adding: “Where the challenge comes is how do you work with things that are less standard......