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LEARN MORE ABOUT Lars Bastholm

Lars Bastholm, Chief Creative Officer, The Exploratory

February 26, 2018

Lars Bastholm

Re-framing: How a Simple Mind-Shift Can Help You Get the Results You Want

..... " For example, if you're a bank branch trying to increase customer loyalty, look at a company in a completely different industry, like Starbucks, and ask how it keeps customers coming back. Lars Bastholm, global Chief Creative Officer at Google, advises creatives who are stuck on a brief to go to the store and buy three magazines that they'd never in a million years buy, such as Orthodontist Monthly, and The World of Monster Trucking. "I'd suggest they read them cover to cover and try to reframe the brief they were trying to crack with the target audience of those magazines in mind. .....

January 09, 2018

Lars Bastholm

3 Things You Can Expect From SMWLA (And How to Save 50% On Your Pass)

..... PST to save $400 on your full-conference pass. Covering topic categories such as brand strategy, creative, digital platforms, innovation, and more, our initial round of speakers for this year’s LA program includes Dea Lawrence, Chief Marketing Officer, Variety; Marcus Collins, Head of Social Engagement, Doner; Jean Freeman, Principal & CEO, Zambezi; Lars Bastholm, Chief Creative Officer, The Exploratory at Google; Josh Rose, Executive Creative Director, Mediaco, Weber Shandwick and Bing Chen, Creator, Entrepreneur, Investor (formerly YouTube/Google). Additional speaker announcements will be made in the coming weeks. .....