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LEARN MORE ABOUT Lars Bastholm

Lars Bastholm, Chief Creative Officer, The Exploratory

January 09, 2018

Lars Bastholm

3 Things You Can Expect From SMWLA (And How to Save 50% On Your Pass)

..... PST to save $400 on your full-conference pass. Covering topic categories such as brand strategy, creative, digital platforms, innovation, and more, our initial round of speakers for this year’s LA program includes Dea Lawrence, Chief Marketing Officer, Variety; Marcus Collins, Head of Social Engagement, Doner; Jean Freeman, Principal & CEO, Zambezi; Lars Bastholm, Chief Creative Officer, The Exploratory at Google; Josh Rose, Executive Creative Director, Mediaco, Weber Shandwick and Bing Chen, Creator, Entrepreneur, Investor (formerly YouTube/Google). Additional speaker announcements will be made in the coming weeks. .....

June 14, 2017

Lars Bastholm

Cannes is the useful, usable and delightful festival of our industry – what’s not to like?

..... I hope to report back to you how AI is transforming communications; how creativity is fuelling Programmatic; and how technology is helping brands create new products and services of real value to their customers. Lars Bastholm, chief creative officer of Google’s Pegasus unit, says technology gives brands the wherewithal to be useful, usable and delightful to their customers. Remember, this is a time when those pesky millennials are looking at brands through narrowed eyes. .....