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LEARN MORE ABOUT Diego Antista

Diego Antista, Head, Hispanic, US

October 31, 2017

Diego Antista

“Marketing Matters” CMO Spotlight: Live from AdWeek Part 2

> “Marketing Matters” CMO Spotlight: Live from AdWeek Part 2 In Part 2 of Marketing Matters’ special CMO Spotlight, broadcast from Advertising Week in New York City, WFoA Executive Director Catharine Hays and Forbes’ CMO Network Editor Jenny Rooney continued their discussion with four thought leaders in advertising: Andrew Essex (former CEO of Tribeca Enterprises, author of The End of Advertising), Jonathan Craig (CMO of Charles Schwab), Diego Antista (U.S. Multicultural Agency Head at Google), and Brian Wong (CEO of Kiip). .....

May 01, 2017

Diego Antista
Eliana Murillo
Kelsey Price

Marketing in a Multicultural World: 2017 Google's Marketing Forum

..... Through an engaging story that started with the beginning of time, Oona shared pieces of advice from content creators to brands, made the case that Black Audiences and creators are not “niche”, and built the argument for more inclusive ads on YouTube. In addition to YouTube as a platform to engage Multicultural audiences, Kelsey Price and Diego Antista and Yesenia Bello from the Multicultural team, unveiled new research in partnership with ThinkNow and Ipsos for Hispanics who search. Both behavioral and survey based research shows that Bilingual audiences are search superstars (Highest avg. number of search pay views per session, Highest search share % of all views, etc) and Hispanics are not as brand loyal as you think. .....