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LEARN MORE ABOUT Jim Taylor

Jim Taylor, Chief Marketing Officer

September 21, 2018

Jim Taylor

Arby's ups the ante with free tattoos

..... “Only one of them involves a panther with a Loaded Italian [sandwich] in its mouth being permanently inked onto your body.” “The team at Arby’s knew of ‘Uzi’ for his classic, flash-art tattoo designs, and we knew he’d do these Arby’s sandwich-themed tattoos justice,” Arby’s chief marketing officer Jim Taylor said in an email. “Once we got into the project, we just really clicked. .....

September 07, 2018

Jim Taylor

Arby’s launches Head of Sandwiches ad campaign

..... Both commercials end with a modified version of the chain’s “We have the meats,” tagline: “Arby’s: We have the meats, for sandwiches.” Arby’s chief marketing officer Jim Taylor said in an email that the campaign is designed to underscore the chain’s extensive offerings. “The thought-process behind Arby’s new ad creative is simple — we want to ensure our guests know about the unmatched variety of sandwiches we offer,” he said. .....