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LEARN MORE ABOUT Jim Taylor

Jim Taylor, Chief Marketing Officer

December 03, 2018

Jim Taylor
Melissa Strait
Rob Lynch

Inside Inspire’s New Brand Empire

..... Brown says new employees have told him they can feel the difference at Inspire just by walking the halls. Arby’s CMO Jim Taylor, who spent time at Procter & Gamble and Darden Restaurants before joining with Arby’s in 2015, says Inspire’s is the most talented leadership team he’s ever worked with. “That was important to me: a leadership team that valued marketing and was consumer-focused, but also was focused on building a really special culture, which I think in the end is what sustains the success of organizations,” he says. .....

October 22, 2018

Jim Taylor
Rob Lynch

Arby's adds duck breast to menu in some cities

..... They also offered an elk sandwich at three locations across Colorado, Wyoming and Montana where elk hunting is commonplace. “We took a look at what hunters and wild game enthusiasts love to talk about eating and elk was something that kept popping up, and we said, ‘this is another great tasting game meat we think our guests would enjoy it,'” Jim Taylor, Arby’s chief marketing officer told the publication. This story originally appeared on Simplemost. .....