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LEARN MORE ABOUT Jim Taylor

Jim Taylor, Chief Marketing Officer

January 11, 2019

Jim Taylor

Retail Therapy: The Court rules in favor of this fashion statement

..... Fans hungering for some mediocre meat can expect an Arby's-branded beanie, a bacon-print scarf, temporary tattoos and a vintage Arby's sled tray in the first box. "'Arby's of the Month' is our way of giving back to our fans in a fun and unique way by providing them with the Arby's branded merchandise they didn't even know they wanted," Arby's Chief Marketing Officer Jim Taylor said in a statement. Maybe they didn't know they wanted it because they don't actually want it. .....

January 09, 2019

Jim Taylor

Arby's Subscription Box Sold Out in Under an Hour

The brand announced today, via Twitter, that it plans to roll out the Arby’s of the Month subscription plan for sandwich lovers across the country. “‘Arby’s of the Month’ is our way of giving back to our fans in a fun and unique way by providing them with the Arby’s branded merchandise they didn’t even know they wanted,” Jim Taylor, Arby’s CMO, said in a statement. Arby’s worked with agency partner Fallon on the concept for the subscription boxes. .....