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LEARN MORE ABOUT Tom Garzilli

Tom Garzilli, Chief Marketing Officer

February 16, 2018

Tom Garzilli

U.S. tourism industry draws long-haul Chinese visitors

A senior marketing expert stated that the U.S tourism operators were building programs for longer-staying Chinese visitors who will not just focus on shopping, but also have a deeper experience of American culture and society. Tom Garzilli, chief marketing officer of Brand USA, an organization dedicated to marketing the United States as a premier travel destination said that the numbers of Chinese visitors keep growing and are gradually becoming sophisticated travellers. The initial interest of the Chinese tourists was to come and shop but over time they really got to see and learn that there’s so many more experiences that they can have. .....

February 15, 2018

Tom Garzilli

Tourism industry focuses on American music to draw more tourists

Debuting on February 15 with a massive gala at the Smithsonian’s National Air and Space Museum in Washington, D.C., singer/songwriter Aloe Blacc will be seen exploring the rich heritage of American music and Morgan Freeman narrating the situations. “It’s a great story-telling device,” Tom Garzilli, chief marketing officer for Brand USA, said of music. “It’s also what connects a lot of the world to us......