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LEARN MORE ABOUT Erica Bigley

Erica Bigley, Head, Strategic & Broadcast Partnerships

June 11, 2014

Erica Bigley

SingTel Buys AdConion; Opera Mediaworks May Grab AdColony

..... As faithful readers may recall , Connexity is the name of the media-buying platform the company acquired in early 2014. Google recently appointed Erica Bigley as a Strategic Partner Lead, continuing the company's hiring trend of tapping brand marketers for in-house posts. Previously, Bigley served as digital media manager for Ford beginning in 2011. .....

November 19, 2013

Erica Bigley

Facebook Grows Its Bench In The Auto Vertical

..... While it has undeniable reach and access to Polk auto segments through Datalogix -- and hence the ability to compete on the media plan with endemic sites like KBB.com and Edmunds -- it's still working on ways to layer in additional value from the social graph. "Google is such a strong brand,” said Erica Bigley, Ford and Lincoln digital media manager at Ford Motor Company. “I was shocked at first when she [Michelle] said she was going to Facebook......