RESET PASSWORD

Please enter your username or email address to reset your password:

 

 

SUBSCRIBE NOW!

This feature is only available to Subscribers.

Call us now at (800) 908-5395
for full access to the REDBOOKS database!

SAVE CONTACTS

Please select which Lead List you
would like to save these contacts to.

CREATE NEW LEAD LIST

 Company List     Contact List

LEARN MORE ABOUT Scott Lange

Scott Lange, Group Creative Director

August 17, 2017

Scott Lange

A Marketer’s Guide to AI and 45 AI Marketing Tools to Get Started With

..... Using data as a directional lead for your entire marketing team’s direction and focus, rather as a confirmation of a guess you may be looking to prove, can take the efficiency of your current marketing strategy to the next level. Scott Lange, creative lead at Google’s innovative think tank, The Zoo, emphasizes the need to apply data in an artful way, pointing out that we typically view data “through two lenses.” The first, which Lange points out is used all too often, is using data to validate a particular campaign. .....

August 27, 2015

Scott Lange

Commonwealth//McCann Global ECD Joins Facebook

..... We have no information at the moment on what Dennis will be doing for Facebook, exactly, but we assume he will help agencies learn to better use the service, which former gubernatorial candidate Tim Wu believes should be paying us for all of our invaluable behavioral data . When it comes to poaching talent, though, Zuckerberg is still far behind his arch-enemies at Google (which hired former Team One ECD Scott Lange, among others, last year). Granted, they do have a few years on him. .....