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LEARN MORE ABOUT Richard Leider

Richard Leider, Manager, Software Engineering, YouTube Player Infrastructure

February 10, 2016

Richard Leider

Google to ban Flash-based ads as it touts move to 100% HTML5 advertising

..... The firm has already drastically cut back on its use in Chrome and YouTube. "The benefits of HTML5 extend beyond web browsers, and it's now also used in smart TVs and other streaming devices," noted Richard Leider, engineering manager of Google at the time. Yet in the grand scheme, it is not difficult to see why so many high-profile technology firms have started to place distance between their advertising networks and Flash Player as the platform has suffered numerous security issues over the past few years. .....

February 27, 2015

Richard Leider

Google to automatically convert Flash web ads to HTML5

..... Previously, adoption of HTML5 had been blocked by its lack of support for Adaptive Bitrate (ABR), but Google's Swiffy tool will now convert Flash ads to the coding language. “Over the last four years, we’ve worked with browser vendors and the broader community to close those gaps, and now, YouTube uses HTML5 video by default in Chrome, IE 11, Safari 8 and in beta version of Firefox,” engineering manager Richard Leider said in a developers blog . On Google’s page for users wanting to determine which format their ads are running in, the company warned that not all Flash ads can be converted to HTML5. .....