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LEARN MORE ABOUT Lisa Ronson

Lisa Ronson, Chief Marketing Officer

April 23, 2018

Lisa Ronson

Tourism Australia flexes brand awareness in US traveller market with fresh partnership

..... The Dundee campaign was the start of a bigger push for us into the US market over a few years. The intent of that campaign was obviously to get our high value travellers in the US market to plan and book a trip to Australia, Tourism Australia CMO Lisa Ronson told CMO. With the latest campaign, Tourism Australia is using Expedia Groups global reach and technology platforms to amplify awareness and ultimately grow US bookings. .....

April 20, 2018

Lisa Ronson

Tourism Australia puts creative advertising account out to pitch

..... The pitch comes just months after the brand secured global headlines with its Dundee Super Bowl campaign, which was created by Droga5. Tourism Australias CMO Lisa Ronson told The Drum the campaign sought to entice high-value US travellers to visit Australia and would add $860m to the countrys economy. Tourism Australia is one of the nations most high profile advertising accounts with the tourism body responsible for some of Australias most iconic advertising campaigns. .....