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LEARN MORE ABOUT Lisa Ronson

Lisa Ronson, Chief Marketing Officer

February 20, 2018

Lisa Ronson

Chris Hemsworth and Danny McBride Star in Son of Dundee for Tourism Australia

..... Son of Dundee features Hemsworth taking McBride on a tour of Australia's truest delights and even features a quick cameo from the original Crocodile Dundee himself, Paul Hogan. “We wanted to make something really unique that was going to cut through,” notes Tourism Australia’s CMO,Lisa Ronson. “This is the biggest thing we’ve done, and we wanted to make sure we had the best concept......

February 18, 2018

Lisa Ronson

Americans Invited to Come Down Under

..... Crocodile Dundee put Australia on the map for Americans in the 80s and helped show off Australia’s natural beauty and the locals’ friendly and welcoming nature. Tourism Australia Chief Marketing Officer Lisa Ronson said the Big Game provided the perfect platform to grab attention in the US before rolling out the new campaign’s commercial elements in order to convert interest into bookings. The 60-second commercial that aired during the second quarter of the Big Game highlights Australia’s stunning locations, food and coastal offerings. .....