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LEARN MORE ABOUT Yi-Bing Zhang

Yi-Bing Zhang, Manager, Product Marketing

October 16, 2017

Yi-Bing Zhang

Google marks first major Chinese product launch in 7 years with Translate app campaign

..... Today many of its services are still censored in the country; and while Google Translate has been available on desktop for the past seven years, more than half of China’s 1.4 billion population use the internet on their mobile phones, thereby putting Google at a significant disadvantage when reaching Chinese consumers. Google China product marketing manager Yi-Bing Zhang said the app allows Chinese consumers to “discover a world without language barriers” during a time when travel out of China is seeing rapid growth. It is estimated that Chinese tourists spent US$104.5 billion in 2015. .....