RESET PASSWORD

Please enter your username or email address to reset your password:

 

 

SUBSCRIBE NOW!

This feature is only available to Subscribers.

Call us now at (800) 908-5395
for full access to the REDBOOKS database!

SAVE CONTACTS

Please select which Lead List you
would like to save these contacts to.

CREATE NEW LEAD LIST

 Company List     Contact List

LEARN MORE ABOUT Casey Carey

Casey Carey, Dir-Mktg, Advertiser & Publr Platforms

May 07, 2018

Casey Carey

Marketing Measurement and Attribution

Sounds like an old and well known question, as the old story tells us .... Thoughts from Think with Google: The hidden challenge with moving to data-driven attribution—and how to overcome it By Casey Carey, Consumer Insights, Data & Measurement As consumers interact with your brand across a growing number of screens and channels, it becomes increasingly difficult to know which parts of your marketing strategy are working. Leading marketers are telling us that they are exploring data-driven attribution as a way to effectively measure all their digital channels, and understand the impact each touchpoint has on the customer journey. .....

December 07, 2017

Casey Carey

Marketer questions answered: Econsultancy and Google on how to better use data

Q&A with Econsultancy’s Stefan Tornquist and Google’s Casey Carey “How can I put data at the center of my organization’s marketing strategy? Which teams need access to that data? .....