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LEARN MORE ABOUT Mike Glaser

Mike Glaser, Head, Global Marketing, Mobile Hardware

November 02, 2015

Mike Glaser

As programmatic becomes more commonplace, what does that mean for creative?

..... Before you know it, your creative versioning can have an unmanageable number of ads, for every single possible segment. Mike Glaser, senior product marketing manager at Google, recalls an EA Sports campaign with an asset library that allowed for creative based on every single NFL team. “There was enough content to create 100,000 different ads that were programmatically stitched together and served to the right person,” he said. .....

October 21, 2015

Mike Glaser

How Programmatic Tech Will Become A Part Of The Storytelling Process

..... DCO is the most apparent application of programmatic tech to an agency campaign. Google senior product manager Mike Glaser pointed to a campaign the company worked on for EA Sports, promoting the “Madden NFL” video game to users based on their known NFL affiliations. Google said that campaign demonstrates the “full suite of programmatic capabilities,” which can “optimize everything from targeting to bids to creative......