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LEARN MORE ABOUT Babak Pahlavan

Babak Pahlavan, Senior Director, Product Management, Google Analytics

November 20, 2017

Babak Pahlavan

Attribution: It’s not rocket science, it’s simple data

..... “A lot of marketers, because it is very difficult, they just give up and assign the entire credit to the last thing the customers did. Maybe if they click on a display ad, such as search, they say ‘that thing was responsible for this purchase’,” Babak Pahlavan, senior director of product management for Google Analytics 360 Suite and Measurement, told a media briefing. It’s a bit like Pamela Allen’s classic children’s book, ‘Who sank the boat?.....

November 08, 2017

Babak Pahlavan

Media Metrics Roundup for November 8, 2019

..... Signs That Facebook Food Videos Are Losing Their Luster Max Willens / Digiday BuzzFeed’s Tasty is still king, but down from a year ago. Google Analytics 360 + Salesforce: A Powerful Combination Babak Pahlavan / Google Four new integrations between Salesforce and GA will arrive in the 2018. One Weapon Against Fake News: More Media Literate Consumers! .....