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LEARN MORE ABOUT Babak Pahlavan

Babak Pahlavan, Senior Director, Product Management, Google Analytics

April 11, 2018

Babak Pahlavan

Leadership Insights Into the Open Measurement SDK

..... “By streamlining in-app measurement conventions across all platforms, the OM SDK will deliver greater transparency for the entire industry.” “We are very supportive of the Open Measurement SDK, a solution we believe will improve consumer experience and protect consumer privacy while providing marketers a more complete picture of their mobile campaign performance,” said Babak Pahlavan, Senior Director of Product Management, Google. “The Open Measurement Working Group is a great example of the industry coming together to solve a shared problem, achieving better outcomes for publishers, advertisers, and consumers......

November 20, 2017

Babak Pahlavan

Attribution: It’s not rocket science, it’s simple data

..... “A lot of marketers, because it is very difficult, they just give up and assign the entire credit to the last thing the customers did. Maybe if they click on a display ad, such as search, they say ‘that thing was responsible for this purchase’,” Babak Pahlavan, senior director of product management for Google Analytics 360 Suite and Measurement, told a media briefing. It’s a bit like Pamela Allen’s classic children’s book, ‘Who sank the boat?.....