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LEARN MORE ABOUT Babak Pahlavan

Babak Pahlavan, Sr Dir-Product Mgmt-Ads Cross-Channel Measurement & Head-Products

July 12, 2018

Babak Pahlavan

Google Measurement Partners: Trusted measurement solutions for the entire customer journey

..... Alongside our partners, we’ll keep working to establish commonly accepted standards and advanced measurement solutions that help raise the bar for the industry. Posted by Babak Pahlavan, Senior Director of Product Management, Analytics Solutions and Measurement.....

June 13, 2018

Babak Pahlavan

Salesforce Marketing Cloud Goes Live With Google Analytics 360 Integrations

..... “Ticketmaster has an incredible gateway for peoples lives. We believe in that fancentric view and have to deliver on how to we get the right message to the the right audience at scale and this platform allows us to do that,” said Kathryn Kai-ling (H0) Frederick , evp, growth and insights at Ticketmaster, who also briefly spoke of the keynote stage along with Google’s Babak Pahlavan , senior director, product management, ads cross-channel management, global head of products. “We have to lean on Google and Salesforce to be the bedrock of our marketing,” concluded Kai-ling (Ho) Frederick. .....