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LEARN MORE ABOUT Sara Kleinberg

Sara Kleinberg, Head-Mktg, Res & Insights

March 14, 2018

Sara Kleinberg

Here's why according to Google, parents are the biggest users of smart speakers

..... The company has concluded that parents have become the voice-assistance power users.The company found out that the parents are using the voice activated speakers more than non-parents and that too differently. The research reveals that the parents are using the voice-activated speakers on a weekly basis for tasks like creating to-do lists, managing their calendars, checking scores, looking for information about local places and others.Sara Kleinberg, head of ads research and insights at Google, said, "They’re eager to connect with businesses using their speakers, too. They want to find business information, call up customer service, and discover new brands using their devices. 72% of parents who own voice-activated speakers said they are likely to use them to buy something in the next month. .....

February 28, 2018

Sara Kleinberg

Ask a researcher: How ‘normal people’ are taking over the product review

..... People are looking to others just like them to virtually try before they buy. To better understand how and why people are tapping into others, I sat down with Google’s Head of Ads Research and Insights Sara Kleinberg to discuss what her team has been finding in Google data and hearing from consumers. Sara Kleinberg: People want to know what they’re getting into before they make purchase decisions, but that’s not new. .....