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LEARN MORE ABOUT Sara Kleinberg

Sara Kleinberg, Head, Research & Insights, Marketing

January 10, 2018

Sara Kleinberg

OK, marketers: Here’s what people are saying about their voice-activated speakers

While getting to know their voice-activated devices, people are forging a new relationship with technology and new expectations when it comes to brand experiences, writes Google’s Sara Kleinberg. If you’ve spent any time online or watching TV in the last couple of months, you’ve undoubtedly seen ads for voice-activated speakers. .....

January 09, 2018

Sara Kleinberg

As Audio Gets ‘Smarter,’ iHeartMedia Embraces Voice Activation, Chatbots, Wearables

..... Mendez. Analysis Think With Google: 5 Ways Voice Activated Assistants Are Changing Search Almost 70 percent of queries to the Google Assistant are made in natural language as opposed to the "typical" keywords people type into a search box, writes, Google's Sara Kleinberg. A New York City-based journalist for over 20 years, David Kaplan is managing editor of GeoMarketing.com. .....