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LEARN MORE ABOUT Sara Kleinberg

Sara Kleinberg, Head-Mktg, Res & Insights

January 28, 2019

Sara Kleinberg

The Digital Path to Purchase and the Consumer-centric Supply Chain

..... Retailers can leverage this conditioning. Sara Kleinberg, Head of Ads Research and Insights at Google, explains, “When it comes to spending time, everyone wants to spend it wisely. More than ever, people are applying that mantra to how they shop as they look for more ways to get what they want immediately......

November 09, 2018

Sara Kleinberg

Smart Boomers, Smart Speakers, Smart Marketing

..... It's important to understand that active users of these devices, including goomers and seniors, don't just view them as another gadget. Sara Kleinberg, in an article for Think with Google, noted that many users describe their smart speakers in ways usually reserved for personal relationships. Really, it comes down to empowerment: By having such a device in their home, boomers and seniors can maintain a level of independence because they have this personal assistant available to them 24 hours a day, seven days a week. .....