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LEARN MORE ABOUT Sara Kleinberg

Sara Kleinberg, Head-Mktg, Res & Insights

August 17, 2018

Sara Kleinberg

Atlanta Daybook Blog Spotlight | Ask a researcher: What does 'best' really mean?

..... But Google wanted to understand what was driving people to search for “best” and what the word meant to them. To better understand how people are defining “the best” — and using it as a tool in their shopping — I sat down with Google’s Head of Ads Research and Insights Sara Kleinberg to discuss what her team has been finding in Google data and hearing from consumers......

August 01, 2018

Sara Kleinberg

Ask a researcher: What does ‘best’ really mean?

But Google wanted to understand what was driving people to search for “best” and what the word meant to them. To better understand how people are defining “the best” — and using it as a tool in their shopping — I sat down with Google’s Head of Ads Research and Insights Sara Kleinberg to discuss what her team has been finding in Google data and hearing from consumers. How has online research changed the quest for the best? .....