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Beau Avril, Head, Global Sales & Commercialization, Famebit, YouTube

October 25, 2017

Beau Avril

YouTube’s FameBit has a new sales boss, expanded platform post-acquisition

..... I contacted a half-dozen brands that have worked with FameBit in the past to inquire about how their work with FameBit has or has not changed since the acquisition, but none of them were willing to talk. Perhaps FameBit’s biggest move since the acquisition was hiring the former head of Google Preferred, Beau Avril, to be its global head of sales and commercialization. “We felt like he was the perfect fit in terms of operationalizing the model within Google and YouTube given that he has built Google Preferred and really understands the space, the players and creators,” said Kozera. .....

October 20, 2016

Beau Avril

Listen to Tyler Oakley: Dare to Be You

This past week I was in LA with some of the Target Marketing team for DMA’s &THEN conference and wow … it was a whirlwind 3 days. Not-so-fresh off my red eye flight, I have several blog posts started and even more notes to shape up, but what I want to share with you this week is a realization I had during the Tuesday morning inspirational keynote featuring Beau Avril of Google Preferred, Dan Weinstein of Collective Digital Studio, and Tyler Oakley, Youtube personality, author, and activist. When introducing Tyler, they showed this quick clip about #DaretoBeYou, which he launched in late 2015: And that’s when it hit me: During the keynote, titled “The New Face of Creativity,” Tyler made an interesting point about YouTube videos and vloggers in general. .....