RESET PASSWORD

Please enter your username or email address to reset your password:

 

 

SUBSCRIBE NOW!

This feature is only available to Subscribers.

Call us now at (800) 908-5395
for full access to the REDBOOKS database!

SAVE CONTACTS

Please select which Lead List you
would like to save these contacts to.

CREATE NEW LEAD LIST

 Company List     Contact List

LEARN MORE ABOUT Brian McDevitt

Brian McDevitt, Director, Indus, Consumer Packaged Goods

February 15, 2018

Brian McDevitt

Google Search Data Helps Beauty Brand Reach Into Direct Economy

..... " During a session at the IAB conference, Jim Lecinski, Google vice president of U.S. sales and service, said "assistance is the new battleground for growth." Brian McDevitt, Google's industry director for CPG, believes it begins with better understanding the consumer. "We like to refer to Google as having the digital truth serum," he said, meaning that Google knows how to reach consumers with targeted information. .....