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LEARN MORE ABOUT Tommy Wiles

Tommy Wiles, Senior Marketing Manager, Digital Media

September 22, 2017

Arjan Dijk
Tommy Wiles

Using Contextual Signals With Mobile Users

..... Obviously that sets up a lot of opportunity if you can just figure out the signals and then figure out what you want to say. Think with Google has an interesting article by Arjan Dijk and Tommy Wiles about, “ How we use contextual signals to break through with mobile users ” It’s interesting because these are people who do marketing inside Google and have real world experience to call upon. They also have some interesting results from that experience. .....

October 25, 2015

Tommy Wiles

Inside Google Marketing: Applying a Research Mentality to Measurement

Yet, few consider applying research rigor to their optimization and measurement plan. Google Media Lab's Tommy Wiles offers four steps to help marketers apply both scientific research and experimentation methods to campaigns. One of my most hated classes in undergrad was Research Methods. .....