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LEARN MORE ABOUT Ivy Ross

Ivy Ross, VP & Head, Design, Hardware Products

November 16, 2018

Ivy Ross

Google Designer Cites ‘Empathy' as Key to Product Development

But in today's saturated market, the sought-after blend of beauty and substance is crucial for meeting consumers' increased expectations, as shoppers' refined eye for utilitarian, sleek products has challenged designers to up their game, lest be crushed by the competition. “With design, you need to constantly be taking in the world,” says Ivy Ross, vice president, design for hardware products at Google. Ross and her team designed the new suite of Google Pixel products, in addition to researching, sourcing and designing one-of-a-kind soft-hued textiles........

October 22, 2018

Ivy Ross

What we Learned at #mtpcon London 2018

..... As such, to design products that people love, we need to create experiences that fit into the what people’s mental models predict for them. When VP of Design Ivy Ross was given the mission to help Google decide how to make physical products, she approached it in the most Googly way possible. She decided what made the company special and doubled down on testing how this made people feel. .....