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LEARN MORE ABOUT Kye Mou

Kye Mou, Team Head-Product Mktg-Google Ads

January 22, 2014

Kye Mou

Google Takes On Amazon: New Report Shows PLA Spend Tripled in 2013

..... Google’s PLA strategy aims to empower smaller retailers to steal market share away from popular online retail properties like Amazon and eBay by displaying relevant product listings, circumventing the need for consumers to visit one-stop-shop retail sites to make a purchase. “The main objective of our report was to paint the picture of the Google shopping landscape and in the future, expand that to the overall landscape,” said Kye Mou (pictured), senior product marketing manager at Marin Software. “The meteoric rise of PLAs has paved the way for Google to focus on vertical ad formats. .....

November 26, 2013

Kye Mou

Getting to Know Google’s New “Shopping Campaigns”

..... Note: At this time, shopping campaigns are not supported via the AdWords API. Kye Mou is a Product Marketing Manager at Marin Software . He joined Marin in early 2011 and has been in the online marketing industry since 2008. .....