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LEARN MORE ABOUT Sarah Karam

Sarah Karam, Head, Lifestyle & Commerce Apps, Google Play

March 08, 2014

Sarah Karam

Mobile Creating Cavern Between Retailers, Brands, Consumers

..... It should highlight categories like organic shopper, which differs from merchandise listed under the diet foods category. Retailers need to address more accurate messaging and take risks in the apps to reduce friction in the store, per Sarah Karam, strategic product partnerships Manager at Google. She calls on retailers to create apps that not only reduce friction, but contextualize and provide a better custom experience. .....