RESET PASSWORD

Please enter your username or email address to reset your password:

 

 

SUBSCRIBE NOW!

This feature is only available to Subscribers.

Call us now at (800) 908-5395
for full access to the REDBOOKS database!

SAVE CONTACTS

Please select which Lead List you
would like to save these contacts to.

CREATE NEW LEAD LIST

 Company List     Contact List

LEARN MORE ABOUT Payam Shodjai

Payam Shodjai, Director, Product Management

October 29, 2018

Payam Shodjai

LinkedIn Introduces Latest Measurement with Google Campaign Manager for Better Attribution

..... Now marketing teams can easily answer this question with LinkedIn’s ad attribution integration. At the time of this announcement, Payam Shodjai, Director of Product for Google Marketing Platform, said, “Our customers use Campaign Manager to track and report on their ad performance in a single place, and we are really excited to offer this capability for their LinkedIn campaigns as well. This new integration makes it easy for customers to see metrics and attribution for LinkedIn campaigns alongside the rest of their campaign data......

September 19, 2018

Payam Shodjai

'It's everyone's problem': Google touts commitment against ad fraud

"[Ad fraud] is everyone's problem. We have to work together on this," said Payam Shodjai, Google's director of product management, after the event. Google's push to be seen as an industry leader in transparency on ad fraud comes as it faces concerns from vendors in it handling of General Data Protection Regulation and brand safety issues still persist on YouTube. .....