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LEARN MORE ABOUT Payam Shodjai

Payam Shodjai, Director, Product Management

September 25, 2017

Payam Shodjai

Google to refund advertisers duped by ad fraud

..... Advertisers and agencies will be able to identify the supply partners that have agreed to refund ad budgets that went to invalid traffic, going further to include an option that will limit ad spending toward those supply partners. According to an announcement post by Payam Shodjai, the director of product management at Google, the decision to do this is part of a series of gestures to increase transparency in the advertising supply chain. It also allows Google to give advertisers more information about the invalid traffic detected in their media campaigns. .....

September 22, 2017

Payam Shodjai

Google To Automate Refunds For Ads Running On DoubleClick

..... The platform will identify the supply partners that provide refunds for invalid traffic and give advertisers the option to buy only from those sources. The features will increase transparency in the advertising supply chain and give advertisers a better understanding of the invalid traffic detected in their campaigns, wrote Payam Shodjai, director of product management, in a post. "Supply partners will receive reporting on the sources and amounts of invalid traffic that our systems are post-serve filtering from their platforms," Shodjai wrote. .....