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LEARN MORE ABOUT Payam Shodjai

Payam Shodjai, Director, Product Management

July 25, 2019

Payam Shodjai

'Soft enforcement': DSPs are beginning to enforce app-ads.txt

..... By beginning to enforce app-ads.txt, DSPs aim to provide that prodding. "We need to have at least one part of the system say we are going to enforce this, and then that becomes the catalyst for all of the other players to align," said Payam Shodjai, director of product management at Google. However, it's not only DSPs saying that they are going to enforce app-ads.txt. .....

May 21, 2019

Payam Shodjai

Google Makes Waves by Bolstering Display & Video 360 Capabilities with Linear TV Inventory

..... Moving forward, advertisers using Google’s Display & Video 360 can expect a consolidated TV workflow to manage and buy CTV and linear TV together. Payam Shodjai, director, product management, Google Marketing Platform, said “you can now setup detailed campaign parameters such as geography, daypart, program genre or TV network directly. And throughout the campaign, you can quickly manage budget allocation and optimize reach by adjusting these parameters......