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LEARN MORE ABOUT Payam Shodjai

Payam Shodjai, Director, Product Management

May 21, 2019

Payam Shodjai

Google Makes Waves by Bolstering Display & Video 360 Capabilities with Linear TV Inventory

..... Moving forward, advertisers using Google’s Display & Video 360 can expect a consolidated TV workflow to manage and buy CTV and linear TV together. Payam Shodjai, director, product management, Google Marketing Platform, said “you can now setup detailed campaign parameters such as geography, daypart, program genre or TV network directly. And throughout the campaign, you can quickly manage budget allocation and optimize reach by adjusting these parameters......

May 14, 2019

Eve Goldman
Payam Shodjai

How Google Wants to Further Automation in Cross-Screen TV Buying

..... The online advertising giant unveiled the series of updates as part of its annual flagship event Google Marketing Live hosted in San Francisco, Calif., and come amid heightened calls for privacy as indicated by the updates announced to its Chrome browser last week at Developer I/O. Payam Shodjai, director, product management, Google Marketing Platform, also marked the introduction with a blog post that outlined the planned updates. “First, we’re implementing privacy-forward standards for connected TV that ensure responsible audience management practices by giving users transparency and choice over their ad settings,” it read. .....