RESET PASSWORD

Please enter your username or email address to reset your password:

 

 

SUBSCRIBE NOW!

This feature is only available to Subscribers.

Call us now at (800) 908-5395
for full access to the REDBOOKS database!

SAVE CONTACTS

Please select which Lead List you
would like to save these contacts to.

CREATE NEW LEAD LIST

 Company List     Contact List

LEARN MORE ABOUT Dan Taylor

Dan Taylor, Managing Director, Display, Global

September 13, 2018

Dan Taylor
Jonathan Bellack

What Google’s New AdWords/DoubleClick Brands Mean for Your Ads

..... Ideal for enterprise customers, this platform integrates Analytics 360 and Double Advertiser products into one umbrella that best helps users strategize, purchase, measure and maximize digital media purchases in one place. Dan Taylor, the platforms’ managing director, observed that marketers’ desire to work across teams will help make this feature possible. The motivation to combine DoubleClick with Analytics 360 under one platform originated from advertisers who opted to integrate the two on their own. .....

July 11, 2018

Dan Taylor

In a streamlining effort, Google discards ‘AdWords’ brand

..... Under that umbrella, Google is also announcing a new product called Display & Video 360, which combines features from DoubleClick Bid Manager, Campaign Manager, Studio and Audience Center. Managing Director for Platforms Dan Taylor said the Google Marketing Platform is responding to a growing need for collaboration — for example, he said Adidas used the platform to bring its brand and performance marketing teams together with the measurement team. The Marketing Platform includes a new Integrations Center where marketers can view all the … different ways they can connect their Google tools. .....