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Dan Taylor, Managing Director, Display, Global

July 11, 2018

Dan Taylor

In a streamlining effort, Google discards ‘AdWords’ brand

..... Under that umbrella, Google is also announcing a new product called Display & Video 360, which combines features from DoubleClick Bid Manager, Campaign Manager, Studio and Audience Center. Managing Director for Platforms Dan Taylor said the Google Marketing Platform is responding to a growing need for collaboration — for example, he said Adidas used the platform to bring its brand and performance marketing teams together with the measurement team. The Marketing Platform includes a new Integrations Center where marketers can view all the … different ways they can connect their Google tools. .....

July 01, 2018

Dan Taylor
Sridhar Ramaswamy

Google Adwards Becomes Google Ads And Brings In New Tools And Features

..... ” But Google has decided to subject Google Ads to more than a simple rebranding, choosing to launch new tools linked to this service: Smart Campaigns will be the predefined system for Google Ads advertisers. They will be ‘smart’ because advertisers will be able to select the priority objectives of their campaign and it will be Google Ads who will use machine learning to optimize the content and target of the ads; Google Marketing Platform will be the result of the merger of the company’s professional analytics tools, DoubleClick Digital Marketing, and Google Analytics 360, the platform that responds to “the growing need for collaboration,” according to Dan Taylor, director of the Google Marketing Platform. Google Marketing Platform will offer new products and features such as Display & Video 360 and an Integration Center; Google Ad Manager is another example of merging old tools in Google Ads, but this time both with the DoubleClick brand, the DoubleClick Ad Exchange and DoubleClick for publishers;.....