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LEARN MORE ABOUT Jonathan B. Bellack

Jonathan B. Bellack, Director, Product Management & Publisher, Advertising Platforms

October 04, 2017

Jonathan B. Bellack

Google ups publisher offer by revealing visitors’ aggregated search history

The Insight Engine Project will grant publishers access to the age, gender, relevant search history and shopping history in order to paint a clearer picture of what they are likely to purchase, enabling more accurate targeting of relevant ads via Google’s programmatic exchange. Jonathan Bellack, director of product management at Google, remarked: “It is virtually impossible to use all the data that publishers capture. That is the heart of the Insight Engine Project wants to achieve......

October 03, 2017

Jonathan B. Bellack

Google’s Machine Learning Will Help Publishers Drive Subscriptions and Understand Their Audience

..... Or, if they’re not, they’ll drive the website to instead show a traditional ad. During a conversation with reporters following his talk at Google’s conference for publishing partners, Jonathan Bellack, director of product management for Google’s publisher platforms, said the insights Google will begin sharing go beyond what it has traditionally shared with publishers in the past. He said the machine learning will help track trends through aggregate data sources to better understand if a big story is driving traffic or if it’s more of a well-balanced weekly surge. .....