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LEARN MORE ABOUT Jonathan Bellack

Jonathan Bellack, Director, Product Management & Publisher, Advertising Platforms

September 13, 2018

Dan Taylor
Jonathan Bellack

What Google’s New AdWords/DoubleClick Brands Mean for Your Ads

..... Then an ad-serving tool for desktop display adverts, the search engine launched it two years later for large publishers seeking to sell ad inventory in real-time. Jonathan Bellack, the executive of product management in charge of publisher ad platforms, noted that advertisers’ desire to have addressable advertising compelled the company to come up with solutions that make the buying process programmatic. Bellack added that the company opted to move from conventional limitations of SSPs and ad servers to introduce new programmatic solutions into a product the company calls Ad Manager. .....

September 12, 2018

Jonathan Bellack

AdExchanger Educates The Industry on The Future of Advertising and Marketing at PROGRAMMATIC I/O This October

..... Top presenters at the conference include Volkswagen AG, Land O' Lakes, IBM, T-Mobile USA, Nestle, Overstock and AirBnB. There will also be a special fireside chat with Google's Director of Product Management Jonathan Bellack who will discuss the company's latest moves in the programmatic space, and Amazon's Vice President of Multichannel Advertising Tim Craycroft. PROGRAMMATIC I/O New York is expected to attract more than 700 companies, including marketers, agencies, publishers, technologists and service providers. .....