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LEARN MORE ABOUT Jonathan Bellack

Jonathan Bellack, Director, Product Management & Publisher, Advertising Platforms

April 10, 2018

Jonathan Bellack

Google's response to header bidding is now available to all DFP publishers

..... And thanks to new reporting functionality Google unveiled at the time of its announcement, publishers can easily obtain a holistic view of performance. As DoubleClick's Jonathan Bellack explained: Exchange Bidding customers can now generate reports across several new dimensions including demand channel, exchange partner, yield group or advertiser on a per-impression level. With these new insights, publishers can make smarter and faster decisions to ensure they're getting the greatest value from every impression. .....

April 04, 2018

Jonathan Bellack

Google's Answer To Header Bidding Is Now Generally Available

..... It expects to release a beta version of those features in a few months. Google also introduced reporting tools coupling DFP data with DoubleClick Ad Exchange (AdX) so “publishers can gain a comprehensive understanding of their entire ad stack performance,” Jonathan Bellack, Google director of product management for publisher ad platforms, told AdExchanger in an email. Exchange Bidding is used by hundreds of publishers – though it’s only now becoming broadly available – and new SSP partners like TripleLift, Smaato and Aerserv bring the number of exchanges to 10. .....