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LEARN MORE ABOUT John Rae-Grant

John Rae-Grant, Senior Product Manager, Google Play Services

June 28, 2016

John Rae-Grant

Marketers: Time to Build Your Business Case for Email Fraud Protection

..... One in five phishing attacks negatively impacts the deliverability of a brand’s legitimate messages. ( Source: Return Path ) “We’re rapidly moving toward a world where all email is authenticated…If your domain doesn’t protect itself with DMARC , you will be increasingly likely to see your messages sent directly to a spam folder or even rejected.” — John Rae-Grant, Product Manager | Google Talking Point 3: Email fraud destroys brand reputation and erodes customer trust. 59 percent of chief executives believe that corporate brand and reputation represents more than 40 percent of a company’s market capitalization. ( Source: World Economic Forum ) “Our commitment to delivering unparalleled customer service has made Neiman Marcus one of the most recognized and trusted luxury brands in the world. Email fraud undermines that trust. .....

May 02, 2016

John Rae-Grant

Are You Having Problems Delivering to Gmail? You’re Not Alone.

..... It will help you understand where to focus when you make changes for improved results. Implement DMARC as part of your authentication protocol—As John Rae-Grant, Product Manager at Google said, “We’re rapidly moving toward a world where all email is authenticated…If your domain doesn’t protect itself with DMARC, you will be increasingly likely to see your messages sent directly to a spam folder or even rejected.” Actively monitor engagement metrics —Tracking opens and clicks is helpful, but there are additional metrics, including deleted without reading and complaint rates, that can provide meaningful insight into subscriber behaviors and preferences. .....