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LEARN MORE ABOUT Peter Crofut

Peter Crofut, Head, Creative Platform Solutions

October 24, 2014

Peter Crofut

Top 10 Things You Need to Know about Programmatic but Were Too Afraid to Ask

..... Reach him via Twitter @carlkalapesi or email carl@iab.net Photos Speaker Slides What's Creative Got To Do With It? - Peter Crofut, Head of Creative Platform Solutions, Google Will Fraud Be The Death of Programmatic? -Scott Cunningham, VP of Technology and Ad Operations Size Matters...When It Comes To Programmatic Spending - Noah Elkin, Executive Editor, eMarketer Why Measurement Matters for Branding In A Programmatic World - Aimee Gerry, Head of Partner Strategy and Attribution Initiatives, Nielsen Programmatic - Diving In - Carl Kalapesi, Senior Director, Head of Industry Initiatives, IAB The Publisher POV: Challenges, Opportunities, and Best Practices - Jason White, VP of Programmatic Revenue, CBS Interactive Attribution Insights - Seph Zdarko, Head of Partner Strategy, and Attribution Initiatives, Quantcast Thank you to all of our speakers! .....

March 04, 2014

Peter Crofut

Big data's a big theme at ad:tech San Francisco

..... But speakers, like former Sports Illustrated editor Terry McDonell, will remind attendees that creative content is still king and better data analysis can only go so far. In the day's second session, “ The Intersection of Creative and Data ,” Google Creative Platform Evangelist Peter Crofut will demonstrate how brands can use that data to enhance their creative message and better connect with their target audience. Then at 3:30 p.m. .....