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LEARN MORE ABOUT Ben Jones

Ben Jones, Creative Director, Agency Team

August 22, 2018

Ben Jones

Twitch Opens Ad Spigot; Retailers Covet Commerce Startups

..... Nestle was the initial brand partner and Ryan Elder, associate professor of marketing at Brigham Young University, collaborated on the project. Operating a fake brand allows “a very different kind of freedom to be wrong,” said Ben Jones, creative director of the Google mobile video branding unit Unskippable Labs. More. .....

March 12, 2017

Ben Jones

Q&A: Google creative director Ben Jones on YouTube TV, six-second ads and SXSW

Brands that act like content creators, like GoPro and Lyft, are the ones to watch on the platform, he said. For Google creative director Ben Jones, the scientific method is the only way to truly understand how ads affect consumers. That’s why he founded Google’s "Unskippable Labs" program, where, for the past 18 months, his team has developed hypotheses around content and then tested them out in the real market in order to judge implications for advertisers. .....