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LEARN MORE ABOUT Ben Jones

Ben Jones, Creative Director, Agency Team

March 12, 2017

Ben Jones

Q&A: Google creative director Ben Jones on YouTube TV, six-second ads and SXSW

Brands that act like content creators, like GoPro and Lyft, are the ones to watch on the platform, he said. For Google creative director Ben Jones, the scientific method is the only way to truly understand how ads affect consumers. That’s why he founded Google’s "Unskippable Labs" program, where, for the past 18 months, his team has developed hypotheses around content and then tested them out in the real market in order to judge implications for advertisers. .....

March 10, 2017

Ben Jones

Google mines the value of storytelling

Storytelling is essential, especially in the digital age, when capturing the attention of time-starved consumers is even more vital. Google is a company that is exceptional with data, and for Google’s creative director, Ben Jones, data can be used to find out how well stories do and how ads tell those stories. That’s what a discussion at SXSW on Sunday aims to uncover – the art and the data of storytelling in a time-crunched age. .....