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LEARN MORE ABOUT Ben Jones

Ben Jones, Creative Director, Agency Team

November 27, 2017

Ben Jones

Simple Steps for Effective YouTube Bumper Ads

So it’s no surprise that :06 ads have unleashed a tidal wave of creative, innovative storytelling. Here, Google Creative Director Ben Jones shares tips on how you can deliver big impact in a tight format. When YouTube unveiled bumper ads early in 2016, creatives didn’t necessarily greet the news with ticker tape parades. .....

November 06, 2017

Ben Jones

Long form works best on mobile if you grab the audience early, says Google director

The shift to mobile isn’t shortening viewers’ attention spans, although advertisers must grab the audience’s attention early for longer formats to work, a Google director has said. Ben Jones, the director of Google’s Unskippable Labs, spoke to Mumbrella during his recent Sydney visit about his team’s experiments with branded video content and the challenge facing advertisers as viewers increasingly move to mobile devices. Unskippable Labs is a small team run by Google that tests how people respond to different creative content on mobile devices. .....