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LEARN MORE ABOUT Chris LaSala

Chris LaSala, Director, New Products & Solutions, Publisher Business Group

June 22, 2009

Chris LaSala

Google Incubating Performance-based Search Ad Model

..... Industry insiders call this "performance based," meaning that Google would get paid when someone made a purchase through the ad. In March at The Kelsey Group conference in Los Angeles, Googler Chris LaSala painted a picture of where the search engine would pull suggested price and availability for products at local businesses to serve up on the Web in query results. At the time, Google only indexed about 10% of the available digital content from small companies in local markets. .....