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Bob Arnold, Head-Digital Strategy & Media

March 20, 2017

Bob Arnold

The Top Ten Programmatic Advertisers

..... ” Google is a programmatic powerhouse – but it also enthusiastically drinks its own Kool-Aid. “If given the opportunity to buy an ad via programmatic, we always buy it via programmatic,” said Bob Arnold, Google’s digital media and strategy lead for North America. Arnold joined Google in 2013 after leading the programmatic charge at Kellogg Co. .....

October 23, 2014

Adrienne Hayes
Bob Arnold
Courtney Blacker
Zena Srivatsa Arnold
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Brand Innovators ’40 Under 40 West’ Class of 2014 Revealed

..... Biographies of the 2014 class members as well as their assessments of the trends that will most impact the business in the years ahead can be found here , at the Brand Innovators 40 Under 40 website. The following is a complete list of this year’s winners, alphabetized by company: Sean Alpert Director of Product Marketing, Bob Arnold NA Digital Media & Strategy Lead, Google Jeanna Barrett Head of Inbound & Content Marketing, Kabbage Inc. Courtney Blacker Director of Brand Marketing, The North Face Jeffrey Boorjian Regional Vice President of Marketing, Eastern Division, Caesars Entertainment Corporation Ryan J Bowling Global Director, Press Office and Digital Media, Mars Annalisa Camarillo Chief Publisher and Head of Sponsored Media, NetApp Meg Ciarallo VP of Marketing, Branding and Social, The San Francisco Chronicle Carrie Feigel Bischke Director of Brand Integrations, Brand Marketing, Ubisoft Adam Grenier Head of Performance Marketing, Uber Technologies Adrienne Hayes SVP Global Marketing & Communications, Motorola Mobility – A Google Company Dustin Hinz Vice President Brand Experience and Entertainment Marketing, Guitar Center Cory Jones VP Marketing & Product, FlightCar Matt Karson Group Manager Media – Shopper, The Clorox Company Michelle Killebrew Program Director, Strategy & Solutions – Social Business, IBM Raquel Lachman Director of Brand Marketing, Walker and Company Brands, Inc. .....