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LEARN MORE ABOUT Matt Lawson

Matt Lawson, VP-Ads Mktg

October 15, 2018

Matt Lawson

Smart Digital Advertising is Self-Qualifying

..... In short, CTR no longer really matters because we can focus on higher quality traffic versus sheer volume. Google’s Director of Performance Ads Marketing, Matt Lawson, recently informed marketers of changes to the scope of CTR and conversion rate. “There are all sorts of instances where you might end up serving impressions in a low CTR placement that you never would have qualified for before. .....

October 10, 2018

Matt Lawson

Gustavo Vampre joins Deloitte Digital’s creative team from Havas

Vampre, who joined Havas in 2016 , has previously worked with M&C Saatchi, Ogilvy & Mather and BWM. In his new role he will work alongside Charles Baylis, who joined Deloitte in May , and report to chief creative officer Matt Lawson. Originally from Sao Paulo, Vampre has worked with brands including Nike, Google, Moët Hennessy, Electrolux, Lexus, Qantas, Optus and Telstra. .....