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LEARN MORE ABOUT Matt Lawson

Matt Lawson, VP-Ads Mktg

March 14, 2019

Matt Lawson

Where Google got more inventory to show Responsive Search Ads ads may surprise you

..... With RSAs, a simple comparison of the performance of the RSA to the ETAs in the same ad group is a flawed test because Google says the RSAs have access to inventory where the ETA could not have appeared. Google’s Matt Lawson says “There are all sorts of instances where you might end up serving impressions in a low CTR placement that you would never have qualified for before.” He’s not talking purely about Google showing ads in places that didn’t show ads before the arrival of RSAs. .....

February 11, 2019

Matt Lawson

Google Ads bringing click share to Search campaign competitive metrics

..... Chiefly, because there is no average position calculation in Shopping campaigns. As Google’s Matt Lawson pointed out in his column on click share in Shopping campaigns a couple of years ago, “it delivers the type of insight that you’re used to receiving from average position in your Search campaigns.” Average position, however, has become less and less useful with the removal of right rail ads. .....