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LEARN MORE ABOUT Matt Lawson

Matt Lawson, VP-Ads Mktg

July 20, 2018

Matt Lawson

Google changes explained

RECENTLY Google announced major changes to their advertising products to make them easier to understand and use. For a closer look at the strategy behind the new products, Bethany Poole sat down with Matt Lawson, VP of ads marketing at Google, to learn more about why they’re making this shift and what it means for you.Bethany Poole: Can you recap what you just announced and why?Matt Lawson: Over the years, a top request from customers has been to simplify our portfolio of products to make it easier for them to choose the right solution for their businesses. .....

July 17, 2018

Matt Lawson

Google changes explained

RECENTLY Google announced major changes to their advertising products to make them easier to understand and use. For a closer look at the strategy behind the new products, Bethany Poole sat down with Matt Lawson, VP of ads marketing at Google, to learn more about why they’re making this shift and what it means for you.Bethany Poole: Can you recap what you just announced and why?Matt Lawson: Over the years, a top request from customers has been to simplify our portfolio of products to make it easier for them to choose the right solution for their businesses. .....