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LEARN MORE ABOUT Matt Lawson

Matt Lawson, Managing Director, Ads Marketing

April 03, 2018

Matt Lawson

Real-time advisor brands: Mobile customers usher in a new age of … – ClickZ

..... Even if marketers aren’t fully versed or in tune with these trends, technology can, ironically, help customer engagement become more human. I was encouraged by a recent interview I read between Matt Lawson Director of Marketing, Performance Ads at Google and Elizabeth Spaulding, Partner and Global Head of Digital, Bain & Company over at Think With Google . In their conversation, they outline what could serve as a modern construct for AI marketing innovation. .....

March 29, 2018

Matt Lawson

How to Optimize Your Content for Voice Search

..... The need to optimize for voice search is essential for many brands. According to Matt Lawson, director of marketing, performance ads at Google, one-fifth of searches in the Google app are now by voice. “And that’s just a preview of what’s to come,” he said in a company blog post . .....