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LEARN MORE ABOUT Matt Lawson

Matt Lawson, VP-Ads Mktg

November 16, 2018

Matt Lawson

Google releases Target Impression Share, its latest Smart Bidding strategy

..... The aim is to get people thinking less about average position and more in terms of where on the page — very top, above the fold, below the fold — they appear as a better indicator of the impact of position on your performance. You can read more about Google’s thinking behind this in a recent column by Matt Lawson, VP of ads marketing at Google......

November 15, 2018

Matt Lawson

SearchCap: Cortana app update, Bing Ads headlines & Google performance report filters

..... Optimizing […] Bing Ads now supports 3rd headline, 2nd description in text ads Nov 15, 2018 by Ginny Marvin You can now import your longer ads from Google or create new ones in Bing Ads. Google launches special Black Friday, Cyber Monday deals ad unit Nov 15, 2018 by Ginny Marvin Here’s how you can join Google’s experiment to show offers at the top of the search results for Black Friday and Cyber Monday deals. 4 new search metrics in Google Ads to give you what you really wanted out of average position Nov 15, 2018 by Matt Lawson Average position is an often-used, often-misunderstood metric. Contributor and Googler Matt Lawson talks through what Google’s new metrics do that average position can’t. .....