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LEARN MORE ABOUT Matt Lawson

Matt Lawson, Managing Director, Ads Marketing

February 20, 2018

Matt Lawson

Welcome to the new age of assistance.

..... Consulting firm Bain & Company has been helping brands with business transformation for more than 40 years. Matt Lawson, Director of Marketing, Performance Ads at Google, sat down with their partner and global head of digital, Elizabeth Spaulding, to discuss how brands are evolving to meet consumers' rising expectations for relevant and assistive experiences, and the challenges and opportunities they're finding along the way. Matt Lawson: Machine learning as a concept is decades old. .....

February 12, 2018

Matt Lawson

Digital darwinism opens the door to an age of assistance

..... I learned that progressive experiments with emerging technologies such as AI and machine learning combined with modern, customer-centered campaigns, deliver notably better results, help strengthen skill sets and raise performance standards that set the benchmark for other groups to follow. I was encouraged by a recent interview I read between Matt Lawson Director of Marketing, Performance Ads at Google and Elizabeth Spaulding, Partner and Global Head of Digital, Bain & Company over at Think With Google. In their conversation, they outline what could serve as a modern construct for business transformation with marketing and AI at the center. .....