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LEARN MORE ABOUT Matt Lawson

Matt Lawson, VP-Ads Mktg

March 28, 2019

Matt Lawson

My top 10 favorite things about the new Google Ads Editor

This entry was posted by Cathy Parker on March 28, 2019 at 4:43 pm AdWords Editor has historically been one of Google’s most popular advertising products. Contributor and Googler Matt Lawson lists what makes him most excited about its relaunch as Google Ads Editor. Please visit Search Engine Land for the full article......

March 14, 2019

Matt Lawson

Where Google got more inventory to show Responsive Search Ads ads may surprise you

..... With RSAs, a simple comparison of the performance of the RSA to the ETAs in the same ad group is a flawed test because Google says the RSAs have access to inventory where the ETA could not have appeared. Google’s Matt Lawson says “There are all sorts of instances where you might end up serving impressions in a low CTR placement that you would never have qualified for before.” He’s not talking purely about Google showing ads in places that didn’t show ads before the arrival of RSAs. .....