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LEARN MORE ABOUT Samir Pradhan

Samir Pradhan, Senior Product Manager

June 04, 2015

Samir Pradhan

Google On Quest To Measure Every Moment In Customer Journey, Takes Brand Lift Mobile

..... In the first year, Google ran more than 10,000 studies on campaigns. Google published in April an analysis showing the results from Brand Lift on YouTube, and found that 94% of campaigns saw a lift in ad recall, with an average lift of 80%, wrote Samir Pradhan, product manager, Brand Lift at Google, in a post. Brands are learning more about their consumers with the ability to measure metrics throughout the journey. .....