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LEARN MORE ABOUT Emily Eberhard

Emily Eberhard, Head, Global Shopping B2B Marketing & Product Marketing, Google Display Netwo

December 12, 2017

Emily Eberhard

’Twas the night before Christmas

..... That’s a big opportunity for marketers who keep the lights on even after Santa slides through. Source: Emily Eberhard, Head of Shopping B2B Marketing at Google, thinkwithgoogle.com.....

December 07, 2017

Emily Eberhard

Google Data Suggests Marketers Should 'Keep The Lights On' After Christmas

..... In fact, mobile searches related to "same day shipping" queries rose 120% since 2015. "With mobile, shoppers know they can easily find and get what they are looking for up until the last minute," wrote Emily Eberhard, head of shopping at Google, in a blog post. "That means a lot of December’s holiday shopping happens right before — and even after — Christmas, giving more reason for retailers to continue to drive store traffic from online and offline media throughout the season. .....