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LEARN MORE ABOUT David Sandler

David Sandler, Strategist, Brand

January 30, 2015

David Sandler

Marketers aren't getting the most out of their apps, claim mobile experts

..... It was the opinion of the panel that marketers across the board were not utilising their apps analytics to the best of their capabilities and closer alignment of stats and push notifications will be needed to see user experience streamlined and, in turn, an increase in profitability. The ‘Mobile Apps: A New Age of (Re-) Engagement’ session was moderated by the IAB's John Mew and featured input from David Sandler, global account director at Fetch, creative strategist for Mobile 5, Matthew Goldhill and specialist agency head at Google UK, Max Macintosh. Goldhill said: “There’s two ways of using them (push notifications). .....