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LEARN MORE ABOUT Brad Bender

Brad Bender, VP, Product Management

May 23, 2019

Brad Bender

Google Marketing Live 2019: Recap

..... Just Media expects its effectiveness with the elusive technology buyer to be delegated by the audience targeting options Google makes available for these Discovery Ads. According to Google’s VP of Product Management Brad Bender, Discovery Ads are “visually rich, mobile first and use the ‘power of intent.’” We might then assume that “power of intent” will be similar to Google’s existing In-market audiences segment. .....

May 21, 2019

Brad Bender

Attention, Amazon Shoppers: Google Wants Some of Your Spending Money

..... [Get theBits newsletterfor the latest from Silicon Valley and the technology industry.] “We’re making more of Google shoppable,” said Brad Bender, the vice president of product management for the company’s ads division. Google has made other efforts to slow Amazon in e-commerce, with little success. .....