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Brad Bender, VP, Product Management

January 09, 2018

Brad Bender

Google’s Buy-Side Boss: ‘There Are Issues Preventing Us From Growing As An Industry’

Brad Bender will speak at AdExchanger's upcoming Industry Preview conference on Jan. 17-18, 2018, at the Grand Hyatt New York. Google’s rallying cry for 2018? .....

January 02, 2018

Brad Bender

Industry Preview Agenda Update

..... Welcome To The CDP Era. – Michael Katz, Cofounder and CEO, mParticle 11:50 AM – Amazon In 2018 – Seth Dallaire, VP, Global Advertising Sales and Marketing, Amazon Media Group 12:10 PM – Lightning In The Blockchain – Sandra Ro, Managing Partner & COO, UWINCorp 1:30 PM – A Look Ahead With Facebook – Carolyn Everson, VP, Global Marketing Solutions, Facebook 2:40 PM – The IPG Way – Michael Roth, Chairman and CEO, Interpublic 3:20 PM – Ask The Oracle – Jonah Goodhart, SVP and Eric Roza, General Manager & SVP, Oracle Data Cloud 3:40 PM – Why Ad Dollars Shift – Dan Salmon, Equity Research Analyst, BMO Capital Markets 4:00 PM – Initiatives Ahead At The FCC – Michael O’Rielly, Commissioner, Federal Communications Commission 4:25 PM – Marketing’s Role As Enabler Of The Consumer-Driven Growth Revolution – Bill McDermott, CEO, SAP 9:05 AM – Innovation Ahead For Google – Brad Bender, VP, Product Management, Google 9:25 AM – NBCU Now – Linda Yaccarino, Chairman, Advertising Sales and Client Partnerships, NBCUniversal 9:45 AM – Consumer Engagement In The Age Of Intelligent Marketing – Jon Suarez-Davis, CSO, Salesforce Marketing Cloud 10:05 AM – The Big Blue Looking Glass – Bob Lord, Chief Digital Officer, IBM 11:20 AM – How To Prevent GDPR From Throwing Your Digital Strategy Into A Tailspin – Fatemeh Khatibloo, Principal Analyst, Forrester 11:45 AM – From Precious To Workhorse: Why Native Advertising Is Breaking Out Of Its Box – Dan Greenberg, CEO, Sharethrough 12:00 PM – Key Trends For The CMO In 2018 – Alison Lewis, CMO, Johnson and Johnson 1:20 PM – The Media Maven – Henry Blodget, CEO and Editor, Business Insider 1:40 PM – Special Presentation from Quantcast – Konrad Feldman, CEO, Quantcast 1:55 PM – Eye On CBS – Jo Ann Ross, President and Chief Advertising Revenue Officer, CBS Corporation 2:15 PM – 2018’s Media And Marketing Challenge: Identity – Panel discussion 3:00 PM – Telecommunication Meets Marketing Technology – Brian Lesser, CEO, AT&T Advertising 3:20 PM – The Year Ahead In Media – The Agency View – Steve King, CEO, Publicis Media 3:40 PM – Putting All The Pieces Together – Brian Andersen, Partner, LUMA.....