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LEARN MORE ABOUT Brad Bender

Brad Bender, VP, Product Management

July 20, 2018

Brad Bender

Google is Making Some Big Changes, Here’s What They Mean for You

..... DoubleClick, a platform that provides advanced advertising tools such as DoubleClick Creative Solutions, experienced success by giving marketers access to audience insights in one place. As part of the rebrand, DoubleClick will be combined with the Google Analytics 360 Suite, which helps businesses improve their marketing using visitor metrics, and will become a part of the new Google Marketing Platform that aims to help you “plan, buy, measure and optimize digital media and customer experiences in one place,” says VP of Display and Video Advertising Brad Bender. The new integrated platform contains cutting-edge tools such as Search Ads 360 and Display and Video 360, which will gradually replace some of DoubleClick’s advertising products. .....

June 28, 2018

Brad Bender

Google Marketing Platform: A 360 View Of The Google Portfolio

..... Whilst product rebranding doesn’t always mean drastic changes, for Google, this announcement does mark a shift in how they and the market see its portfolio. In a blog post , Brad Bender, Google’s vice president of display and video advertising, wrote: “Of course, changes in technology have meant changes for digital marketers. There’s been an explosion of channels, formats and data. .....