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LEARN MORE ABOUT Brad Bender

Brad Bender, VP, Product Management

February 24, 2018

Brad Bender

Facebook says it is willing to break up the advertising Walled Garden — but it won't go it alone

..... " For its part, Google says it is indeed helping marketers use better use ad targeting data outside its own properties. " We've given agencies and advertisers access to more data than ever before with the launch of Ads Data Hub last year," said Brad Bender, VP of Product Management, Google, "They can use it to manage data from a variety of sources -both Google and non-Google data." Beyond a potential data collaboration initiative, Facebook announced a number of measurement-related moves on Thursday. .....

January 09, 2018

Brad Bender

Google’s Buy-Side Boss: ‘There Are Issues Preventing Us From Growing As An Industry’

Brad Bender will speak at AdExchanger's upcoming Industry Preview conference on Jan. 17-18, 2018, at the Grand Hyatt New York. Google’s rallying cry for 2018? .....