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LEARN MORE ABOUT Alex Gawley

Alex Gawley, Director, Product Management

December 05, 2018

Alex Gawley

Google: Innovation Desperation or Innovation Innovation

..... I read “An Exclusive look inside Google’s in-house incubator Area 120.” The write up reports that a wizard Googler allegedly said and may actually believe: “We built a place and a process to be able to have those folks come to us and then select what we thought were the most promising teams, the most promising ideas, the most promising markets,” explains managing director Alex Gawley, who has spent a decade at Google and left his role as product manager for Google Apps (since renamed G Suite) to spearhead this new effort. Employees “can actually leave their jobs and come to us to spend 100% of their time pursuing something that they are particularly passionate about,” he says. .....

December 03, 2018

Alex Gawley
Laura Holmes
Reena Singhal Lee

An exclusive look inside Google’s in-house incubator Area 120

..... The answer it came up with is Area 120, a two-year-old in-house incubator whose very name slyly alludes to 20% time’s limitations. “We built a place and a process to be able to have those folks come to us and then select what we thought were the most promising teams, the most promising ideas, the most promising markets,” explains managing director Alex Gawley, who has spent a decade at Google and left his role as product manager for Google Apps (since renamed G Suite) to spearhead this new effort. Employees “can actually leave their jobs and come to us to spend 100% of their time pursuing something that they are particularly passionate about,” he says. .....