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LEARN MORE ABOUT Raja Rajamannar

Raja Rajamannar, President, Healthcare Business, CMO & Chief Communications Officer

January 15, 2019

Raja Rajamannar

Digital payment company adapts to the digital environment in a move to become a symbol brand

..... As the consumer and commerce landscape continue to evolve, the Mastercard symbol represents the brand better than one word ever could, and the flexible modern design will allow it to work seamlessly across the digital landscape. “Reinvention in the digital age calls for modern simplicity,” said Raja Rajamannar, the chief marketing and communication officer at Mastercard, adding, “with more than 80% of people spontaneously recognising the Mastercard symbol without the word ‘Mastercard,’ we felt ready to take this step in our brand’s evolution. We are proud of our rich brand heritage and excited to see the iconic circles standing on their own......

January 14, 2019

Raja Rajamannar

Mastercard Evolves Its Brand Mark by Dropping its Name

..... As the consumer and commerce landscape continues to evolve, the Mastercard Symbol represents Mastercard better than one word ever could, and the flexible modern design will allow it to work seamlessly across the digital landscape. “Reinvention in the digital age calls for modern simplicity,” said Raja Rajamannar, chief marketing and communication officer at Mastercard. “And with more than 80 percent of people spontaneously recognizing the Mastercard Symbol without the word ‘mastercard,’ we felt ready to take this next step in our brand evolution. .....