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LEARN MORE ABOUT Fabricio Dolan

Fabricio Dolan, Head, Marketing, Canada

December 18, 2018

Fabricio Dolan

Google ups its sports presence with NBA partnership

..... Last year, when Google launched its Google Home product in Canada, it paired with a number of Toronto Raptors players to promote the device. At the time, head of Canadian marketing Fabricio Dolan admitted it wasn’t a route Google was used to taking, but the aspirational nature of the Raptors players helped portray Google as more of a consumer brand and less of an elusive tech giant. Now, it’s partnered with the NBA for the first time. .....

December 15, 2017

Fabricio Dolan

Google aligns with sports to market its digital assistant

Marketing head Fabricio Dolan admits sports sponsorship isn't normally something Google would invest in, but it got personal with the Raptors. Marketing head Fabricio Dolan admits sports sponsorship isn’t normally something Google would invest in, but it got personal with the Raptors......