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LEARN MORE ABOUT Deirdre Findlay

Deirdre Findlay, Senior Director, Hardware Marketing, Global

July 10, 2017

Deirdre Findlay

Best Buy Gets Even Smarter

..... Adding Amazon Alexa, Google Home sectionsBest Buy knows a good thing when it sees it.Rewarded for its smart-home forays with strong comp-sale gains, the retailer has accelerated its connected inroads through a service-and-hardware partnership with Vivint, and a six-city test of complimentary in-home tech consults.But notv the No. i CE retailer is getting to the meat of the matter: voice control, by the two leading lights of the technology.Starting this month the chain will begin rolling out dedicated demo stations featuring Amazon Alexa and Google Home hardware to about 700 stores, along with an "enhanced" online presentation.The displays, to be located upfront near the stores' smart-home sections, will feature Amazon's family of wireless Echo devices, including the new touchscreen Show and the Google Home smart speaker.According to Best Buy spokesman Shane Kitzman, the in-store "experiences" will also offer compatible products like Nest thermostats, Philips Hue lighting and the retailer's own Insignia Smart Plug, which can be demonstrated by specially trained Blue Shirt sales assistants.The display sections, he said, are unique to Best Buy."We're excited to work with Best Buy on this because their stores are one of the best places for customers to see, hear, and understand how these delightful Alexa experiences come together," said Miriam Daniel, product director for Amazon Echo devices and experiences.Echoed Deirdre Findlay, Google's global director, hardware marketing, "Working with Best Buy, we created an experience that brings to life how Google Home answers your questions, controls your devices, and helps you get more done in your home."The rollouts are expected to be completed by year's end......

June 28, 2017

Deirdre Findlay

Amazon Alexa and Google Home Experiences Coming to 700 Best Buy Stores

..... ” “Google Home brings the smarts of Google right to your house. It’s powered by the Google Assistant and has the ability to distinguish your voice, giving you more personalized answers about your day, your commute and more,” said Deirdre Findlay, Global Director, Hardware Marketing at Google. “Working with Best Buy, we created an experience that brings to life how Google Home answers your questions, controls your devices, and helps you get more done in your home......