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LEARN MORE ABOUT Diya Jolly

Diya Jolly, VP, Product Management

September 25, 2017

Diya Jolly

YouTube Uses Search Data, Creates Thousands Of Ads From Assets In One Video Campaign

Expanding the use of its Custom Affinity Audiences, YouTube will allow marketers to reach consumers based on the searches they do or the places they visit and apps they like. Since first testing the integration in January, brands find that what works for search advertising also works for video ad targeting, wrote Diya Jolly, director product management and monetization at YouTube, in a post. The research suggests that campaigns using intent-based audiences on mobile have 20% higher ad recall and 50% higher brand awareness relative to campaigns that only use demographic audiences. .....

August 07, 2017

Diya Jolly

YouTube Connects with TV Audiences in Over-the-Top World (AdAge)

..... YouTube has a pay TV bundle, which of course is meant for the living room viewer and mimics a streamlined cable TV package. The living room experience is a favorite of advertisers, according to Diya Jolly, director of product management at YouTube. For the past year, advertisers have been asking to serve TV-ads exclusively, and YouTube lets brands target the living room through the Google Preferred ad market, which is a video ad program reserved for select brands to show ads alongside select content. .....