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LEARN MORE ABOUT Peter McGuinness

Peter McGuinness, CMO & Chief Commercial Officer

April 15, 2019

Hamdi Ulukaya
Leland Maschmeyer
Peter McGuinness

Ad Age 2019 In-House Agency of the Year: Chobani

..... Greek yogurt industry a decade ago, Chobani is taking in-housing to the next level. About 98 percent of Chobani’s creative work is now done internally, according to Peter McGuinness, chief marketing and commercial officer. “It’s not for everybody, but it works for us,” he says. .....

April 13, 2019

Peter McGuinness

The Best Thing That Happened This Week: Just Say No-Gurt

..... Which is why we're so delighted to report that yogurt sales dropped by six percent last year, with trendy Greek yogurt sales down even more, by 11 percent. Chobani chief marketing officer Peter McGuinness knows just whom to blame for what the Wall Street Journal dubbed our collective "yogurt fatigue": yogurt makers. "It's self-inflicted," he told the WSJ. .....