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LEARN MORE ABOUT Peter McGuinness

Peter McGuinness, CMO & Chief Commercial Officer

February 04, 2019

Leland Maschmeyer
Peter McGuinness

Chobani stays on top by staying in front

..... ” Chobani unveiled its new packaging in November 2017. Said Chobani Chief Marketing and Commercial Officer Peter McGuinness at the time, “As we approached 10 years as a national brand, we spent the past 10 years focusing on the impact our company can and does have on communities across America using food as a force for good. That’s framing how we’re looking at the next decade, and our new packaging is the first glimpse into that. .....

January 19, 2019

Peter McGuinness

American yogurt: the race to find the next blockbuster

..... While sales are up 2.4 percent in value over the last five years, by volume, consumption fell 7.6 percent in that period. Peter McGuinness, head of marketing at Chobani, is an optimist, noting that, because Americans eat less yogurt, there is room to grow. On average in 2017, Americans consumed nearly 14 pounds (6.2 kilograms), far less than Canadians (22 pounds/10.3 kilograms) and a pittance compared to the French (66 pounds/30 kilograms). .....