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Syl Saller, CMO & Chief Innovation Officer

December 07, 2018

Syl Saller

Diageo to agencies: We want your gender diversity stats

Liquor giant Diageo is putting more heat on its agencies to share gender equality information after a similar effort earlier this year was met with a mixed response. Global Chief Marketing Officer Syl Saller recently sent letters to Diageo's agencies asking for details like the percentage of women on their leadership teams, information on their gender pay gap, and how they plan to address any gender imbalances. "Despite all of our collective efforts as an industry, the pace of substantive change has been too slow in how women are portrayed in content, how qualified women are represented at a senior level in creative development and how women are selected to be creative directors on content," Saller stated in the letter, according to an excerpt shared by a Diageo spokeswoman. .....

December 05, 2018

Syl Saller

Diageo CMO presses agencies to speed up hiring of female creative chiefs

'The pace of substantive change has been too slow,' agencies have been told. Syl Saller, global CMO at Diageo, has written to its key agency partners, calling on them to "make faster progress" on hiring female senior creatives and directors. Saller also requested to be told the percentage of women in the agencies’ creative leadership teams and in their overall management, information on their gender pay gap, and their plans to address any gender imbalances in their organization. .....